This product was developed as a street-safe station for managing HOPR’s bike and scooter rideshare fleet in Rochester, NY. The modular design allows the station to be properly anchored and provides compatibility for varying numbers of bikes, scooter, signage. This product was designed and optimized for economic steel fabrication. Our team developed the product concept, 3D CAD models, and production files. We worked closely with the production partner to accommodate their capabilities.
HOPR reached out to Emergnt in March of 2021 with a need for a new docking station for their upcoming launch in Rochester, NY. Unlike their current stations, the new product would need to accommodate traditional bicycles, e-bikes, and scooters.
We met with HOPR’s leadership to identify the basic requirements for the new project. We learned that HOPR wanted to develop a station which meets these criteria:
- Provides docking for Bikes and Scooters.
- Intuitively directs the user on how stow vehicle
- Rigidly secures vehicle with features for locking
- Space efficiency (no more than six feet deep)
- Modularity (units connecting in series)
- Appealing design
- Durability in harsh environments
- Space for signage and ads
- Provides features for anchoring
- Resists collecting water or debris
Concept Art for the new station showed how tall and short formed barstock racks could mount on uniform baseplates for a modular and aesthetic design.
Renderings from the 3D CAD Models for the new docking station.
The city of Rochester requested that we maximize space efficiency of the station and preserve sidewalk real-estate. A sufficiently wide base plate was spec’d to counter the innate tippability of the tall racks. To minimize the effect of this design choice on the station’s footprint, a compound, eccentric wheel cutout was developed. This geometry positioned the long bicycles to completely engulf the footprint of the baseplate, maximizing sidewalk space while ensuring the station stood securely.
Our unique wheel cutout ensures the entire footprint of the station lies underneath the length of the bicycles, occupying no extraneous sidewalk real-estate.
A ramp feature was added to the baseplate to ensure users intuitively park their vehicles in the correct direction. The baseplates utilized a simple welded tongue to connect in series. Male and Female “end caps” were designed to terminate a series and keep debris from slipping underneath the plates. A sign was designed to match the aesthetic of the “hoops” along with a half-length baseplate to support it. The sign was design to be rotated on a central screw to multiple orientations, maximizing visibility in different urban locations.
Finalizing and Results
As manufacturing challenges were uncovered and resolved, the design was altered in small ways to best fit manufacturing capabilities and the client’s budget. I personally made a trip to the production facility to inspect the prototype and ensure everything would be completed properly.
In mid-July, just four months after HOPR first engaged with Emergnt, HOPR began installing their new docking stations in Rochester. The finished product, made from powder-coated, cold-rolled steel, looks sleek and elegant. While these stations were designed specifically for the needs of Rochester, we believe other cities will find them highly attractive. This design, which now belongs to HOPR, will hopefully help them win over new cities for an organized, beautiful, convenient, and fun transportation method.
“[Emergnt] met all the challenges along the way, and the result is a great example of how design and function can live in harmony.”
A product design expert, Jeremy cultivated his skills working in manufacturing and rapid prototyping facilities. His design experience ranges from consumer products to government contracting, and he is known for end-to-end support on every project.
M.S. in Mechanical Engineering, Georgia Institute of Technology.