OUR CONCEPT DESIGN PROCESS

Concept Design is a critical and in-depth part of the product design process. This post outlines the steps that our design team takes to fully understand, research, create and collaborate, in order to kickoff development of the ideal product for our clients.  INITIAL RESEARCH The initial portion of the design process is all about learning […]

COLOR, MATERIAL, AND FINISH: HOW TO SELECT IN PRODUCT DESIGN

Choosing Color, Material, and Finish (CMF) carefully can elevate a product’s user appeal. Color evokes emotion, but it’s perception depends highly on material and finish. Materials have distinct functional properties, and colors can be innate or applied through finishing. Finishing processes can alter the appearance of color and material, but must be chosen carefully based […]

AN INDUSTRIAL DESIGNER’S 5-STEP PRODUCT DEVELOPMENT PROCESS

The quality of our lives are in large part defined by the quality of our environment. The environment of our modern society is defined in large part by the objects we choose to surround ourselves with and use everyday. The things that we end up really loving, and that make the biggest difference in our […]